Tuesday, June 16, 2009

Place Your Face Interactive Video Launches

Can’t get enough of Victoria? Well now you can experience Victoria anytime. Tourism Victoria announces the launch of “Place Your Face,” a new interactive video designed to market the destination by sharing cutting-edge digital entertainment with friends and family.
Go to:
www.tourismvictoria.com/placeyourface, upload a picture of your face and a picture of a friend, and voila! Your faces become digitally attached to the bodies and you’re off on your Victoria, B.C. getaway. You can watch your creation repeatedly or email your creation to family and friends.
"This is another step in our continuing commitment to use digital strategies to market our destination," said Robert Gialloreto, President & CEO of Tourism Victoria. "Through our partnership with Copeland Communications on this project, we are able to separate ourselves a bit from other destinations by using fun and creative ways to engage our consumers."

The Place Your Face websites were produced for Tourism Victoria by Victoria-based advertising and communications agency Copeland Communications. “We’re thrilled to bring this new form of consumer-generated digital media to Victoria,” said Doug Brown, Managing Director of Copeland Communications. “It’s a great way for consumers to be a part of a campaign. What’s more, it’s fun – just like Victoria.”