Tourism Victoria, Royal BC Museum (RBCM) and the Hotel Association of Greater Victoria are partnering to further advertise RBCM’s upcoming exhibit, Treasures: The World’s Cultures from the British Museum. Beginning April 3, 2009, 16 local hotels will provide guests with specialized key cards for their rooms. Each card displays information about the approaching exhibit and directs guest to http://www.tourismvictoria.com/ for great deals and further information.
Green-Key™ is an environmentally friendly alternative to the traditional plastic keycard used in hotel’s electronic lock systems. Rather than being manufactured from polyvinyl chloride (PVC), Green-Key™ is made from paperboard, a biodegradable, recyclable and renewable resource.
“The members of the Hotel Association of Greater Victoria are excited to partner with Tourism Victoria and the RBCM to create an awareness of Treasures,” said Scott Hoadley, President, of the Hotel Association of Greater Victoria. “By having this event featured on the guest room keys, we are literally putting the message in the hands of people who are already familiar with what a wonderful destination Victoria is. It is an invitation to come back and see Victoria and the RBCM’s upcoming exhibit.”
"This creative campaign will put Treasures information directly into the hands of thousands of visitors. By working together with our local tourism industry partners we can boost important local buzz about this must-see international exhibition," said Royal BC Museum CEO Pauline Rafferty.
“I couldn't think of a better way to tell all those visiting Victoria that we have a great exhibit coming to town,” said John Clisby, General Manager of the Victoria Best Western Carlton Plaza Hotel. “The visitors that come prior to the event’s opening will see the province's museum is hosting a tremendous exhibit for all to enjoy.”
“This is another example of collaboration amongst major tourism players in the city to promote a tremendous world class exhibit,” said Robert Gialloreto, President & CEO of Tourism Victoria. “This partnership marketing will be a reoccurring theme throughout the 2009 season.”
Green-Key™ is an environmentally friendly alternative to the traditional plastic keycard used in hotel’s electronic lock systems. Rather than being manufactured from polyvinyl chloride (PVC), Green-Key™ is made from paperboard, a biodegradable, recyclable and renewable resource.
“The members of the Hotel Association of Greater Victoria are excited to partner with Tourism Victoria and the RBCM to create an awareness of Treasures,” said Scott Hoadley, President, of the Hotel Association of Greater Victoria. “By having this event featured on the guest room keys, we are literally putting the message in the hands of people who are already familiar with what a wonderful destination Victoria is. It is an invitation to come back and see Victoria and the RBCM’s upcoming exhibit.”
"This creative campaign will put Treasures information directly into the hands of thousands of visitors. By working together with our local tourism industry partners we can boost important local buzz about this must-see international exhibition," said Royal BC Museum CEO Pauline Rafferty.
“I couldn't think of a better way to tell all those visiting Victoria that we have a great exhibit coming to town,” said John Clisby, General Manager of the Victoria Best Western Carlton Plaza Hotel. “The visitors that come prior to the event’s opening will see the province's museum is hosting a tremendous exhibit for all to enjoy.”
“This is another example of collaboration amongst major tourism players in the city to promote a tremendous world class exhibit,” said Robert Gialloreto, President & CEO of Tourism Victoria. “This partnership marketing will be a reoccurring theme throughout the 2009 season.”
Participating Hotels:
Accent Inns
Accent Inns
Aerie Resort & Spa
Belleville Park Resort
Chateau Victoria Hotel and Suites
Coast Victoria Harbourside Hotel & Marina
Harbour Towers Hotel & Suites
Hotel Grand Pacific
Howard Johnson Hotel & Suites
Howard Johnson Hotel Victoria
Inn at Laurel Point
Magnolia Hotel & Spa
Delta Victoria Ocean Point Resort and Spa
Queen Victoria Hotel and Suites
Royal Scot Hotel and Suites
Victoria Best Western Carlton Plaza Hotel
Victoria Regent Hotel
Westin Bear Mountain Golf Resort & Spa, Victoria
Belleville Park Resort
Chateau Victoria Hotel and Suites
Coast Victoria Harbourside Hotel & Marina
Harbour Towers Hotel & Suites
Hotel Grand Pacific
Howard Johnson Hotel & Suites
Howard Johnson Hotel Victoria
Inn at Laurel Point
Magnolia Hotel & Spa
Delta Victoria Ocean Point Resort and Spa
Queen Victoria Hotel and Suites
Royal Scot Hotel and Suites
Victoria Best Western Carlton Plaza Hotel
Victoria Regent Hotel
Westin Bear Mountain Golf Resort & Spa, Victoria
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