Tourism Victoria is using a new medium as part of its 2009 digital strategy: YouTube.com. Tourism Victoria has launched four videos on YouTube.com, the leader in online videos. By creating unique and attention-grabbing videos, Tourism Victoria is taking advantage of YouTube.com’s world-wide audience to market our destination. The videos can be viewed by visiting www.tourismvictoria.com/videos or by searching “TourismVictoriaBC” on YouTube.com. Among the videos is “A Match That’s Nowhere To Be Found” a concept submitted by Graham Richard Parrish from the Camosun College School of Business during Tourism Victoria’s spring Student Video Contest.
“This cost-effective medium is significantly different than television, and therefore the creative had to be unique and non-traditional”, said Robert Gialloreto, President & CEO of Tourism Victoria. “With the viral nature of YouTube.com you never know what’s going to be popular and generate buzz. We are optimistic the variety of the videos we’ve produced will generate attention for our destination and additional web traffic.”
“This cost-effective medium is significantly different than television, and therefore the creative had to be unique and non-traditional”, said Robert Gialloreto, President & CEO of Tourism Victoria. “With the viral nature of YouTube.com you never know what’s going to be popular and generate buzz. We are optimistic the variety of the videos we’ve produced will generate attention for our destination and additional web traffic.”
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1 comment:
I have just visited the amazing videos,. Victoria is really beautiful place.
Visit
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